Tourism
Tourism, the act and process of spending time away from home in pursuit of recreation, relaxation, and pleasure, while making use of the commercial provision of services.
Tourism is a focused area of the present government. Several initiatives are being undertaken to garner the potential offered by the tourism industry. To develop and enhance coordination with provinces, federal ministries, and private actors, facilitate in the development of policies, strategies, framework, etc, to market and promote tourism potential nationally and internationally; and capacity building for the provision of quality human resources, the Government has constituted the National Tourism Coordination Board (NTCB). NTCB is mandated to:
Coordinate with provincial, national and international organizations dealing with the tourism sector.
Market and promote tourism potential of Pakistan.
Facilitate the provinces in developing a regulatory framework for quality standards in the hospitality sector.
Coordinate national participation in tourism related international expos and events.
Develop synergies amongst provinces and regions.
Provide technical assistance to provinces to develop institutions in tourism sectors.
As a part of the strategy, the NTCB formulated the following thematic working groups to develop strategies and action plans in their assigned specific areas:
Cultural, Heritage & Archaeology Tourism Working Group
ECO Tourism Working Group
Tourism Branding & Marketing Working Group
Regulatory & Policy Reforms Working Group
Religious Tourism Working Group
Investment Promotion Working Group
Infrastructure & Facilitation Working Group
Adventure Tourism Working Group
Trans Himalayan Jeep Rally Working Group
